Blog to attract business

As I work to develop my marketing strategy for my new venture in knowledge management consultancy, I figure my blog has to fit into this picture somewhere. My hope is that my ongoing commentary will help people understand how I think as well as my range of interests. On top of that, I suppose people will find me based on searches of these topics.

And in fact, that has happened twice in the last day. Both contacts have been from software vendors who want to talk about their products. One is even offering something that might be of value in my line of consulting: helping chemical process development organizations make sense of their mountains of knowledge.