Knowledge Management Advocate

I have been calling myself a Knowledge Management Advocate. It's on my business card and I've used the phrase elsewhere in my writing. In light of Steven Kaye's recent description of his KM work at SPECTRE, I thought I should work out what this means.

I think of myself as advocating for knowledge management in the organization and for the individual. I want to see more people and companies consider the ideas that are discussed in the KM arena.

How does this turn into clients? My intention is to get in front of the leaders of research-intensive organizations and guide them down the path of understanding how to take advantage of the KM concepts to meet their organizational and personal goals. I work with people to develop these plans and implement the changes.