Comments for Corporate trust via online conversation

Comment from Christina Pikas on 2006-03-15

2006-03-15T16:11:59Z

Is your student going to apply the technology acceptance model or one of the other IT variations on Rodgers' diffusion model? So, in other words from these I would expect there to be the need for performance expectancy, effort expectancy, social influence, etc. Anyway, I don't think it's been done yet fo blogs, but these models have been widely applied to internet and web technologies in lots of settings. Maybe refer them to Venkatesh et al (2003) MIS Quarterly. (gee, being back in school has had an impact!)

Comment from Bill Brantley on 2006-03-16

2006-03-16T15:47:03Z

Has you student read "Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers" by Robert Scoble and Shel Israel? Although this isn't an academic work, it does contain many testable propositions that could be useful in the research design.

Comment from Dave Simmons on 2006-03-16

2006-03-16T16:31:17Z

Earlier this week, I received David Gurteen's newsletter and it had a feature on conversations in corporate environments. Specifically, he has been a subscriber to the 50 Lessons initiative started by business thought leaders. Here's the lead in and the URL:

"So this month, given my passion for 'conversation', I have selected a lesson entitled "The Power of Good Conversation" by Professor Lynda Gratton, Professor of Management Practice at the London Business School.

"Like most of the lessons it is 5 minutes long and not only does Lynda tell an interesting story about the importance of conversation in business but you will also start to appreciate how short video stories can be very powerful in communicating knowledge."

http://gurteen.50lessons.com/