The primary differences in our approach are based on our unique AttentionStream technology, our synchronization architecture and a feed reading experience that helps people cut through information overload.

The Attensa Feed Server is an appliance that lets IT organizations manage internal and external Web feeds and assign specific feeds to users and groups. AttentionStream synchronization ties desktop, web and mobile RSS reader clients together so articles read, filed and deleted are treated consistently across all of the clients.

Explicit and implicit attention behaviors are tracked and measured as users read and process their feeds and articles providing metrics and reports that can be used to by the organization to identify thought leaders, locate experts and track key strategic issues and productivity trends.

For individual users our AttentionStream technology intelligently prioritizes feeds and articles so the most relevant information automatically rises to the top to help cut through information overload.

Attensa for Outlook is a feed reader designed for serious business users. It works inside of Outlook and provides information workers with a persistent search tool that tracks 17 search engines and sutomatically sends articles containing search terms as soon as the information is published.

It also supports:

Tagging to add social netowrking context to articles

Authentication for secure internal and external feeds

The ability to import and export custom OPML files that include not just the the list of web feeds and subscription data but also the associated AttentionStream prioritization data.

The ability to forward web feed articles and to reblog an article as easily as sending an email.

Obviously I could go on all day.

There's a great overview of our feed server on WebProNews - http://www.webpronews.com/topnews/topnews/wpn-60-20060801AttensaHeatsUpItsRSSAppliance.html

I'd be happy to answer any specific questions. Email me at sniesen [at] attensa [dot] com.