Ghost blogging is unethical

Ghost blogging - the process of writing a blog in someone else's place - is just not right.

Strong language.  Do I mean to push so hard?  I don't have a problem with ghost writing per se.  It's just that my idea of a blog is open and connected.  Ghosting feels like it breaks that bond.

The topic has been bouncing around a bit, along with Dilbert's entertaining look at it.  Luis Suarez writes about the issue in 5 Reasons Why Ghost Weblogging for CEOs Is Not Such a Good Practice with a number of links and references. 

While Luis goes into great detail, his five reasons are something to consider.  Here are his 5 Reasons Why Ghost Weblogging for CEOs Is Not Such a Good Practice:

1. Trust.
2. Authenticity - the real you.
3. It will no longer be your own Personal Knowledge Management tool.
4. Faking relationships.
5. Lack of passion, involvement (and trust).

All of these elements, barring #3, are about making a real connection with people.  And this is what blogging does.  The human face of a blog makes the company behind the human seem more reasonable and understandable.  When an intermediary sits between the company and the public, that connection is much harder (impossible) to establish.  

#3 gets me for reasons related to the idea of a blog as a personal knowledge repository and history of thoughts and ideas that I have as an individual.  Not all blogs are meant to be knowledge-logs, so this issue isn't nearly as strong for me in this context.