Bly's Theory of Blogging

My friend, Noreen Kelly, pointed me to Bly's Theory of Blogging:

I am obsessed with not wasting time and being as productive as I can.

After all, my income is directly linked to my ability to produce quality work at a rapid rate.

This November will mark the 3-year anniversary of the launch of this blog, and the experience has led me to Bly’s Theory of Blogging and Personal Productivity, which states:

“Personal productivity is inversely proportional to time spent blogging.”

He then goes on to say that spending more than 10 minutes a day is "way too much time reading and writing on blogs."

I have heard variations on this one before.  It is true that blogging (and reading) takes time.  And sometimes I spend what seems like a lot of time doing those things.  If I were to measure everything by the yardstick of productivity-as-making-money, then I could be spending more time elsewhere. 

However, blogging and similar pursuits are not about productivity in that sense.  There are a wide variety of reasons that I invest myself in this sphere.  I'm sure you can come up with your own list, but here are a quick few from my perspective:

  • Keep up with news in my business area.
  • Participate in conversations related to my business.
  • Put me out into the world to demonstrate my expertise.
  • Explore news avenues of thinking in topics related to my work.
  • Keep up with news from and about my clients.
  • Keep up with news from my friends and colleagues.
  • Keep up with general news and developments in my varied interests.
  • Oh, and it is fun!

I can't even write a post like this in ten minutes.

4 Comment(s)

Karl Vogel said:

I remember one email message from a few years ago that
I found via blog; that message showed me how to use editor
macros more effectively and probably saved me several hundred
thousand keystrokes.

You have to spend time to save time...

Just in case you ever wanted to express this as an equation…


Roger Green said:

It's always a balancing act. Learning to post pictures or use TinyURL I discovered reading, and I use them regularly. Then there are certain discussion groups, technologies that are just not worth the time i invested. But how would I know until I try? I get better at ascertaining the the gold from the dross, but it's imperfect.

jackvinson Author Profile Page said:

Thanks, Roger. I think your perspective is a little more accurate. There are millions of things out there to consume our attention, from the BIG DEAL to the latest news to what's happening at home. Each of us gets to choose how much to devote to any of these.

Apparently, Bly doesn't read a lot of blogs and writes very fast. That doesn't mean everyone has to follow the same model.

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