Knowledge worker: Do you relate?

Jonathan Spira (CEO of Basex) writes an entertaining piece in the February 2008 KMWorld, Knowledge worker: Do you relate?.

Despite the fact that there are 56 million of us out there, people continue to struggle both with the definition of a knowledge worker as well as with self-identification.

In a casual setting, such as a pub, a factory worker would have no problem introducing himself saying, "I’m a factory worker." But could you picture a knowledge worker making a similar introduction, saying, "Hi, I’m a knowledge worker"?

While he doesn't go into the depths of Shawn Callahan's Our need for the knowledge worker is over, the article strikes several similar themes.

Re-reading the article, I am reminded of the struggle I had as a child in describing what my father did:

Jack: "My dad's an engineer." 
other kid: "As in trains?" 
Jack: "No.  A chemical engineer." 
other kid: "What is that?"

Most people (kids) I encountered had no idea what that meant.  When I mention chemical engineering (my training) today, most of my contemporaries at least know that it is a difficult field of study if not exactly what they do.  Even though Drucker coined the term years ago, it hasn't pervaded culture like many other job-description terms have.  As a result, only a limited number of people have a good feel for what it means.  And even then we struggle articulating the sense - keeping it buried below the surface.