Trust is always important

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My friend, Noreen Kelly, has an article in Leadership Excellence magazine on the topic of trust, Why Trust Matters, It's the glue that holds us together (pdf).  The key to the whole article is the last paragraph:

Trust is the most important currency in business. By opening up to what is true and creating a vision for the highest good, leaders can build a culture of trust and enhance the bottom line. 

I also like her four communications-related tips for trust in the middle of the article.  Noreen's got more text around each of these, but the essence is:

  1. Tell people what you know and don’t know
  2. Explain why
  3. Be consistent
  4. Don’t “spin”

If I read this right, that sounds like Honesty and Integrity with a little Humility thrown in for good measure.  All good elements of communication, as well as desired traits in any leader.

[Image source: Spell with flickr by Erik Kaster]

UPDATE: Corrected URL to the article above.

4 Comment(s)

Carla V. said:

I like the document. The link you've added is not working properly, but I found the article through the other link (Noreen Kelly's name)!

Ah... The issue seems to be a plugin (Apture) that is supposed to load the PDF in a separate window. It isn't working, so I've disabled it. Thanks again!

Bill Bennett Author Profile Page said:

I've always been a strong believer in "Tell people what you know and don’t know".

But then I'm a journalist. In my job it pays to ask questions.

A few years ago the company I worked for was taken over by a largish media corporation with a managerial rather than a media leadership style.

The top brass would get angry in meetings if managers didn't pretend to know everything - even when I clearly didn't.

The corporate posing and posturing didn't do anyone any good.

I'd say yes, by all means "Tell people what you know and don’t know" but also make sure you encourage a climate where others feel comfortable doing the same.

Kristin said:


Congratulations on the selection of this post to be included in July's Carnival of Trust, hosted by Doug Cornelius!

The Carnival is held monthly and highlights the best posts dealing with the subject of trust in business, politics and society. We wanted to thank you for your insight and in helping to make such a successful Carnival!

The Carnival can be viewed in its entirety at:


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