reference: What Is Social Business Really About?
The Future of Collaborative Enterprise published a white paper describing What Is Social Business Really About (pdf), which is a great collection of ideas and quotes from a range of thinkers in the social business / enterprise 2.0 arena. Many of the names are familiar to me, and the overall sentiment of the white paper is right in line with my thinking. It was good to see it written down in one place.
So, what is it all about? It's about getting people working together when and where they need to work together. Social business is the acknowledgment that work cannot get done without the assistance of other people - MANY other people. And those people might be next door, or they might be in the office on the other side of the globe. They might not even be within your organization.
p.s. To the FoCE group: make it more obvious how to get in touch with you from the PDF. I was a little confused, reading it on my mobile device who had written the white paper and how I could get in touch with them.
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